1. Introduction

Dumbify is a minimalist launcher for iPhone, offered by AB Apps Inc., a corporation governed by the laws of Canada (“we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, and protect personal information when you use:

  • the Dumbify iPhone app (the “App”); and
  • our website at https://dumbifyapp.com and related pages (the “Website”).

We follow Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA), where it applies to our activities. We do not sell your personal information.

2. Information We Collect Through the App

We do not automatically collect personal information through the App. Dumbify does not require an account, does not include advertising or analytics SDKs that send your activity to us, and does not transmit your launcher layout, app choices, or settings to our servers. That information stays on your iPhone so the App can work, unless you use Apple features (such as iCloud backup) that copy app data under your Apple ID.

Optional form submission. If you choose to open an in-app or linked form (for example, to send feedback, join a waitlist, or request support), you may submit information such as your email address or a message. We receive only what you choose to send through that form, not your routine use of the launcher.

Purchases, reviews, and other App Store activity are handled by Apple under Apple’s Privacy Policy.

3. Information We Collect Through Our Website

When you visit the Website, we and our service providers may collect:

  • Information you submit — for example, your email address or other fields when you complete a waitlist, challenge sign-up, or similar form (including embedded forms).
  • Technical and usage data — such as pages viewed, referring URL, browser and device type, and approximate location derived from your IP address, collected to operate and improve the Website.
  • Cookies and similar technologies — described in section 5 below. We do not use the Website to build cross-site advertising profiles.

4. How We Use Information

We use personal information for purposes such as:

  • Operating and securing the App and Website
  • Providing customer support and responding to inquiries
  • Honoring waitlist and program sign-ups and following up with you
  • Improving the Website and understanding aggregate traffic
  • Sending marketing communications where you have agreed or where Canadian law (including CASL) allows, with an unsubscribe option
  • Complying with legal obligations

We use information only for compatible purposes unless we obtain your consent or the law requires otherwise.

5. Cookies and Analytics

On the Website, we use privacy-oriented web analytics (Cloudflare Web Analytics & Google Search Console) to understand how pages are used and accessed. Those servics are not used for cross-site ad tracking on this site.

These providers process information on our behalf for the services they perform. Some may store or process data in the United States or other countries, where local laws may differ from those in Canada.

We may also disclose information when required by law or to protect our rights and users.

6. Data Storage, Retention and Deletion

App preferences and launcher data that stay on your device are under your control through iOS settings and uninstalling the App. Information you submit through optional App or Website forms is stored so we can respond and run programs you signed up for, then kept only as long as needed for those purposes or as required by law.

Website analytics data is kept for a limited period suitable for reporting.

You may request deletion of personal information we hold about you, subject to legal or contractual limits. See section 7 and section 8.

7. Your Privacy Rights

Under PIPEDA and applicable law, you may have the right to:

  • Ask what personal information we have about you and how we have used it
  • Request correction of inaccurate information
  • Withdraw consent for optional processing, where consent applies
  • Request deletion when we are permitted to do so
  • Challenge our compliance with this policy

We will respond within a reasonable time and may need to verify your identity.

The Website is not directed at children under 13. We do not knowingly collect their personal information.

We may update this policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the App or Website after an update means you accept the revised policy, except where new consent is required.

8. Contact Us

Privacy questions, access or correction requests, withdrawal of consent:

AB Apps Inc.

Email: privacy@abapps.ca